Six degrees of aggregation: response

15 May


Amazing.  What began as a “good read” for Kenneth Lerer turned into quite something!   I really find it interesting that after reading Duncan Watt’s book Six Degrees, Kenneth Lerer was ready for action.  The book was, after all, written in theory.   It goes to show the insight that Kenneth Lerer possesses.   The contents of this article actually prove Watt’s theory.  All of the key players come from different backgrounds, yet together, they contributed to the HuffPost powerhouse.   Watt’s friend Jonah Peretti is a clever guy who knows how to get results.  His foresight to keep the back-and-forth e-mails with Nike proved from the beginning of his career he knows how to work the system to get results.  Kenneth Lerer is an idea man that sits back and listens and puts all the pieces of the puzzle together to make the picture complete.    It was Lerer’s insight that brought Peretti and Arianna Huffington together.  That meeting in Los Angeles was an eye opener for Peretti.  Arianna’s contacts are among the driving forces behind HuffPost and have been from the beginning.   The fact she is the last of the original three involved with the website shows she is as strong woman. 

There were a lot of takeaways from this article.  The example the author provided about the day Heath Ledger died was great.  It just shows you the many tricks involved with generating traffic on a website.   The idea of bringing people to the website that have different beliefs is also a tactic that Watt’s pointed out from the beginning, and a tactic that sure seems to be working.  Huffington Post seems to have it down.  Blogging is so big right now and the fact that they have people writing for their blogs for free just shows you how effective it must be to be attached to HuffPost.    Being in the news business I can understand Cal Thomas’s statement.  However, the world of journalism and social media is evolving so much right now and I think the folks at Huffington Post have the right idea on how to succeed in this environment.  We used to do an interactive segment at Fox43 and I would always go to The Huffington Post for content because there is so much content on the website.  The fact that they have a quarter million comments land in their mailbox each day is incredible.  The comments themselves become a story.  Thirty-seven million invested and worth one-hundred million–perhaps now.   It will be interesting to see if The Huffington Post can keep up with the new sites that are popping up each and every day.


One Response to “Six degrees of aggregation: response”

  1. Mr WordPress May 15, 2012 at 2:20 pm #

    Hi, this is a comment.
    To delete a comment, just log in, and view the posts’ comments, there you will have the option to edit or delete them.

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